KPIs & OKRs: How They Work Together.
The key difference between OKRs and KPIs is that OKRs expire after the objective has been met. KPIs stay in place until a change occurs in a company’s situation and circumstances, relative to that KPI.
Read MoreKPIs & Marketing Mix Strategies
The priority of your Marketing Mix Strategy is sustaining your dominant marketing mix category and keeping an eye on the KPI metrics for your less dominant categories to stay relevant amongst your competitors.
Read MoreKPIs for Teams & Individuals
When designing KPI’s, the following three principles apply: The KPI moves the needle on a company’s financial statement metrics and financial ratios. The KPI is assigned to a team or […]
Read MoreHow KPIs Drive a Value Proposition
Ten-time recipient of the Skytrax Best Airport in North America, YVR (Vancouver International Airport), is the only airport to have achieved this accolade, this many years in a row. Why […]
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