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KPI

KPIs & OKRs: How They Work Together.

Posted on December 17, 2020 by Brant Friesen

The key difference between OKRs and KPIs is that OKRs expire after the objective has been met. KPIs stay in place until a change occurs in a company’s situation and circumstances, relative to that KPI.

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KPIs & Marketing Mix Strategies

Posted on November 26, 2020 by Brant Friesen

The priority of your Marketing Mix Strategy is sustaining your dominant marketing mix category and keeping an eye on the KPI metrics for your less dominant categories to stay relevant amongst your competitors.

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KPIs for Teams & Individuals

Posted on November 19, 2020 by Brant Friesen

When designing KPI’s, the following three principles apply: The KPI moves the needle on a company’s financial statement metrics and financial ratios. The KPI is assigned to a team or […]

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How KPIs Drive a Value Proposition

Posted on October 22, 2020 by Brant Friesen

Ten-time recipient of the Skytrax Best Airport in North America, YVR (Vancouver International Airport), is the only airport to have achieved this accolade, this many years in a row. Why […]

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Recent Posts

  • COVID-19 | Home Office Expenses for Employees
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  • KPIs & OKRs: How They Work Together.

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